IoT devices will help marketers deliver more specific and personalized content to users in heterogeneous contexts. Make use of marketing IoT applications.

Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer's journey to create the most effective marketing strategies. Companies can lean on AI and machine learning to create more engaging content, analyze data to make better business decisions, automate customer support and more. The use of AI in marketing is expected to increase in 2022 as more organizations seek ways to incorporate it into their processes to boost their advertising and marketing efforts. Here, 14 experts from Forbes Agency Council share some great ways that AI can assist industry leaders in marketing and advertising in the coming year. Forbes Agency Council members share smart ways for marketers and advertisers to leverage AI in 2022.

The task of understanding a customer's journey and designing your marketing strategy accordingly can be difficult in this data-driven world. Today, the customer expresses their needs in myriad forms of requests. Consumers express their needs and want attitudes, and values in various forms through search, comments, blogs, Tweets, "likes," videos, and conversations and access such data across many channels like web, mobile, and face to face. Volume, variety, velocity and veracity of the data accumulated through these customer interactions are huge. BigData and data analytics can be leveraged to understand several phases of the customer journey.

As marketers attempt to harness a myriad of easily accessible customer information, the influx of data has made their jobs more complex. For those creating video content to reach consumers, artificial intelligence tools hold promise as a way of analyzing the wave of data to quickly make content decisions as well as save time and money, experts say. Many marketers have AI-based hyper-personalization on their minds, but only 9% of marketers have used these tools, according to Ascends2's Hyper-Personalization Strategies Survey Summary Report. Video is already essential to marketers, because the medium delivers high conversion rates and builds strong connections with consumers. The question marketers have to answer going forward is how to get the most insights out of the data they obtain.

When we think of cutting-edge technology, it's usually in a positive context. New technologies are exciting, futuristic and belong in Hollywood's biggest blockbusters. So why has artificial intelligence (AI) gained such a bad reputation? Jaywing Intelligence recently conducted research into Twitter conversations about AI - exploring whether the negative media content around'robots stealing our jobs' was fake news. It found that data scientists are principally concerned with the development and techniques of AI and, while aware there will be an impact on jobs, they aren't displaying significant concern.

The outcomes of the future are pretty uncertain eventualities. But yet, we as humans strive to predict future outcomes and scenarios in a variety of ways. For example the complete guesswork of choosing your lottery numbers, to the more logical science & technology based efforts of meteorologists predicting future weather patterns. Needless to say, human beings have an innate desire to analyze patterns and contemplate the unknown. When it comes to the future of the mobile marketing industry, things are a little more certain than next week's big numbers.

The outcomes of the future are pretty uncertain eventualities. But yet, we as humans strive to predict future outcomes and scenarios in a variety of ways. For example the complete guesswork of choosing your lottery numbers, to the more logical science & technology based efforts of meteorologists predicting future weather patterns. Needless to say, human beings have an innate desire to analyze patterns and contemplate the unknown. When it comes to the future of the mobile marketing industry, things are a little more certain than next week's big numbers.